AMaGA Victoria’s Accreditation programs support Victorian museums and galleries in preserving collections ethically and enriching community experiences. The Museum Accreditation Program (MAP) fosters a skilled, sustainable sector, while the Community Museum Accreditation Program (CMAP) nurtures volunteer-managed organisations embedded in their communities.

As part of a strategic transformation, these programs transitioned from a paper-based system to a streamlined digital portal, improving engagement, training, and submissions. A key challenge in this shift was effectively communicating the programs’ benefits to both internal and external stakeholders.

To address this, I developed a fresh visual identity that positioned the programs as positive, forward-thinking, and aligned with contemporary museum and gallery practices. This included two distinct yet connected logos to differentiate MAP and CMAP while reinforcing their relationship.

Through this redesign, I helped AMaGA Victoria enhance stakeholder understanding and engagement, ultimately strengthening participation and the long-term impact of the accreditation programs.