The Green Room Awards Association aimed to re-establish itself as Melbourne’s leading peer-presented performing arts awards, with a visual identity that reflects its dedication to recognising and celebrating talent across a variety of artistic disciplines. 

To create a meaningful and authentic brand, I delved into Melbourne’s performing arts history, exploring the origins of green rooms and studying award associations across Australia. This research enhanced my understanding of the Association's purpose and enabled me to develop a visual identity that encapsulates its evolution and ongoing influence. 

By rebranding the Green Room Awards, I contributed to elevating its visual presence to align with its prestige. The cohesive design system guarantees the brand is both recognisable and engaging for industry professionals and the general public across digital platforms. This initiative bolsters the Association’s mission to celebrate excellence and diversity in the performing arts, positioning it as a progressive and inclusive organisation.