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MAP & CMAP

client

AMaGA Victoria

about

AMaGA Victoria is an association supporting the development of quality museums, collections care, knowledge, and specialised skills for museum work. Its two peer programs - Museum Accreditation Program and Community Accreditation Program - work to provide a framework for museums, galleries, historical societies, heritage sites, and archives to achieve best practice across all aspects of operations and increase organisation profile.

design

For MAP and CMAP's new identities, my aim was to represent the programs' key elements - collections, people and community - while also communicate continuous improvement and achievement.

The iconography in MAP represents continuous improvement and achievement within the program. And in CMAP, it represents individuals and their connection with the community.

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